Hotel and Resort Marketing Strategies

 The first week of October is Hotel and Resort Marketing  in Australia. It is already mid-October, and I've already spent more than five weeks this year traveling around different resorts, staying in some wonderful places. This time around, though, I want to focus on Hotel and Resort Marketing. That's because, although I've traveled all around Australia, I know that there are still so many more amazing places to explore. Here's what I love about this marketing season:

Content marketing - Another one of the more popular luxury resort marketing strategies is content marketing. This strategy is about creating great content that will help your potential customers find you and stay in your hotel. Content marketing can take several forms, but it generally revolves around creating great content for social media sites, email campaigns, and websites. You can even use content marketing to promote events and special packages. You can also use content marketing to create a video documentary of your hotel experience. If you're not a social media person, content marketing is a great way to promote your hotel as well!

Event marketing - This luxury hotel marketing strategy is very similar to content marketing, except you'll be using it to promote specific events instead of a general blog post. You can have your event promoted through press releases, online event calendars, social media, and even your hotel's website. Make sure your event is relevant to the area you're promoting, so that it can draw in local residents. Events can range from golf tournaments to theme parks. Your event might be related to your resort or might be a combination of sports, entertainment, and food-related activities.

Combo Apps - A lot of people who are not tech-savvy open up an app for their smart phone, and one of the top downloads last year were the Hotel and Resort Combination App. Now your resort can leverage the power of its app by offering a free, special promotion, or hosting an exclusive event where your guests can download the app for free. Your combination app can include an assortment of features, such as discounts, coupons, and special promotional offers. A combination app can make a fantastic presentation to customers and can help you take advantage of the newest trends in mobile technology. Your marketing strategy will look modern and trendy when you create a combo app for your resort.

Visual stories Photography (Photographs and story telling!) - This is one of the most popular luxury resort marketing strategies I see. I especially love the luxury resort marketing strategies aimed at weddings (although it's also great for other types of events and parties). It allows you to display your place to guests through a series of photographs and short stories. You can create a slideshow or a still photo documentary of your hotel experience and even have a professional cinematographer film and produce a moving short film that will really get your guests excited about your place.

Finally, it's important to keep track of your marketing results. Use a tool like Google Analytics to track the location of your ads, which in turn can tell you where most of your guests are located. This enables you to target your ads to more accurately to ensure that your message is delivered to the right place, which leads to more conversions and ultimately more guests. Hotel and resort marketing doesn't stop with the guests; you need to work on your branding and promotions as well. Consult with a highly skilled marketing agency to get the best results possible.

Location: 9 Aileen Ave, Caulfield South VIC 3162, Australia

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